Discover the Delta Identity

Resolution: Discover the Delta in 2014.

Visit their website for a calendar of events, a Delta t-shirt and more.

Visit their website for a calendar of events, a Delta t-shirt and more.

Most residents of the Delta have been happy to be left alone for so long. With 5 county boundaries divvying up the region, “the Delta” is not the focus of any county’s economic development.  California’s tourism promotion is divided between the Bay Area and the Central Valley (even “Gold Country” by State Parks).  This strategy may not be the best for the future as the State is knocking on the door with the Bay Delta proposal.

Change may not be welcome, though it is inevitable. Two of the agencies that make up the Delta alphabet soup are collaborating with residents to develop a “Delta Brand”: the Delta Protection Commission and the Delta Conservancy.  There are already some marketing efforts in various parts of the region–with a “farm trail” in Sacramento County and parts of Contra Costa County, and a hub of wineries in Clarksburg in Yolo County.  These efforts may benefit from something coordinated region-wide.

You can read more about it in the article in the Stockton Record.

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