Now On-line: California Delta Tourism Website

The Delta Marketing Taskforce has quietly been working away behind the scenes to develop a 5 year strategy and build a website that promotes California Delta Tourism. As someone who remembers the battle over the logo a few years ago, I find this remarkable. It is a beautiful site.

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On places to eat there are over 40 restaurants. Other sections are yet to be filled out. It is a promising start. Check it out.

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Building a Brand: California Delta Logos

The Delta Conservancy and the Delta Protection Commission engaged the creative people at Augustine Ideas to research and develop possible logos that will “brand” the Sacramento/San Joaquin Delta. The challenge is designing a logo that resonates with residents and is inviting to people outside the region. Four ideas have been developed to express: “At the heart of California, the Delta is an undiscovered place to escape, explore and wander. Rare and special–an abundance of natural resources, to be cared for and appreciated.”
The four logos are in a PDF here.  You can provide feedback in a survey here.
This will be available to brand products and services that originate from the Delta–from wine to boating adventures. It may also be used if California’s Delta receives a National Heritage Area designation.
It is distinct from the Discover the Delta brand that is associated with the Discover the Delta Foundation and visitor’s center in Rio Vista.

Discover the Delta's logo is on the sign in the foreground.

Discover the Delta’s logo is on the sign in the foreground.

Discover the Delta Identity

Resolution: Discover the Delta in 2014.

Visit their website for a calendar of events, a Delta t-shirt and more.

Visit their website for a calendar of events, a Delta t-shirt and more.

Most residents of the Delta have been happy to be left alone for so long. With 5 county boundaries divvying up the region, “the Delta” is not the focus of any county’s economic development.  California’s tourism promotion is divided between the Bay Area and the Central Valley (even “Gold Country” by State Parks).  This strategy may not be the best for the future as the State is knocking on the door with the Bay Delta proposal.

Change may not be welcome, though it is inevitable. Two of the agencies that make up the Delta alphabet soup are collaborating with residents to develop a “Delta Brand”: the Delta Protection Commission and the Delta Conservancy.  There are already some marketing efforts in various parts of the region–with a “farm trail” in Sacramento County and parts of Contra Costa County, and a hub of wineries in Clarksburg in Yolo County.  These efforts may benefit from something coordinated region-wide.

You can read more about it in the article in the Stockton Record.