Building a Brand: California Delta Logos

The Delta Conservancy and the Delta Protection Commission engaged the creative people at Augustine Ideas to research and develop possible logos that will “brand” the Sacramento/San Joaquin Delta. The challenge is designing a logo that resonates with residents and is inviting to people outside the region. Four ideas have been developed to express: “At the heart of California, the Delta is an undiscovered place to escape, explore and wander. Rare and special–an abundance of natural resources, to be cared for and appreciated.”
The four logos are in a PDF here.  You can provide feedback in a survey here.
This will be available to brand products and services that originate from the Delta–from wine to boating adventures. It may also be used if California’s Delta receives a National Heritage Area designation.
It is distinct from the Discover the Delta brand that is associated with the Discover the Delta Foundation and visitor’s center in Rio Vista.

Discover the Delta's logo is on the sign in the foreground.

Discover the Delta’s logo is on the sign in the foreground.

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